Senior Brand, Digital & Communication Designer
Creating thoughtful design that moves brands forward.
I've spent the last 13+ years designing brands, products, and systems. Somewhere along the way I also learned how to build them.
Available for remote roles, freelance collaborations, and agency partnerships worldwide.
13+ Years
Designer + Builder
Global Experience
AI-Augmented
Trusted by Global Brands
Procter & GambleL'OréalSamsungDeloitteCBREAmadeusSantanderNH HotelsProcter & GambleL'OréalSamsungDeloitteCBREAmadeusSantanderNH Hotels
Trusted by global brands across Europe and the United States.
Impact by Design
A few numbers. The rest is in the work.
0+
Years of experience delivering creative solutions.
0+
Students mentored through UX and portfolio programmes.
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Motion projects delivered to improve storytelling and engagement.
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Digital products redesigned to improve usability and consistency.
Industries
Designed across
Hospitality & SaaS
Education
Consumer Brands
Professional Services
NGOs & Charity
A Short Pause
Prefer video to scrolling?
A short introduction to how I think, collaborate, and approach design.
How I Work
Design doesn't stop in Figma .
01
Think
- Research
- Strategy
- Workshops
- User Journeys
- User Flows
- User Personas
02
Design
- Brand Identity
- Logo
- UI/UX
- Motion Graphics
- Visual Storytelling
- Digital Illustrations
- Design Systems
03
Build
- HTML
- CSS
- React
- WordPress
- Webflow
- Lovable
- AI Workflows
The Journey
How I got here .
Smartness
Senior Brand, Marketing & UI Designer
Leading brand strategy and UI direction within hospitality technology. Building scalable design systems and integrating AI into creative workflows.
Pagano Media
Creative Director, Brand & UX Lead
Led branding and digital experiences for education, aerospace, and defence clients. Mentored junior designers and drove cross-functional collaboration.
Designlab
Senior Digital & Visual Designer
Led brand refresh initiatives and UI modernisation. Designed design systems and delivered 35+ motion projects.
Designlab
Mentor & Career Coach
Mentored 50+ students across UX programmes. Supported designers in launching successful careers.
Toptal
Senior Art Director & UX/UI Lead
Delivered design solutions for international clients. Redesigned products and built scalable design systems.
takeAway Agency
Senior Art Director & Head of Design
Led branding, UX/UI, and campaigns for international clients including L'Oréal. Mentored junior designers and managed projects end-to-end.
DMA Partners
Communication & Digital
Communication campaigns and digital experiences for Amadeus and Deloitte. Illustration, motion, events, and digital design.
Grey Group
Integrated Campaigns
Integrated campaigns for Procter & Gamble, Samsung, Santander and NH Hotels. Focused on digital campaigns, launches, and multi-channel experiences.
CURIOSITY GOT ME HERE
Still learning.
University of London
BA Arts (Honours)Stanford University
Design School Exchange ProgramMiami Ad School
Design ThinkingCareerFoundry
Front-End DevelopmentCode Institute
Full Stack Software Development DiplomaCoderhouse
Front-End Development Diploma
Fancy building something together?
Available for remote roles, freelance collaborations, agency partnerships, and creative leadership opportunities worldwide.