Senior Brand, Digital & Communication Designer
Designing brands, products, and experiences that people actually remember.
For 13+ years, I've helped global brands and ambitious teams transform ideas into meaningful experiences across branding, UI/UX, motion graphics, and front-end development. I bridge strategy, creativity, and execution to turn complex ideas into work that connects with people.
Available for remote roles, freelance collaborations, and agency partnerships worldwide.
13+ Years
Designer + Builder
Global Experience
AI-Augmented
Trusted by Global Brands
Procter & GambleL'OréalSamsungDeloitteCBREAmadeusSantanderNH HotelsProcter & GambleL'OréalSamsungDeloitteCBREAmadeusSantanderNH Hotels
Trusted by global brands across Europe and the United States.
Impact by Design
Numbers don't tell the whole story, but they help measure progress.
0+
Years of experience delivering creative solutions.
0+
Students mentored through UX and portfolio programmes.
0+
Motion projects delivered to improve storytelling and engagement.
0+
Digital products redesigned to improve usability and consistency.
Industries
Industries I've designed for.
Hospitality & SaaS
Education
Consumer Brands
Professional Services
NGOs & Charity
A Short Pause
Meet the person behind the work.
A short introduction to how I think, collaborate, and approach design.
How I Work
The strongest designers understand both creativity and execution.
01
Think
- Research
- Strategy
- Workshops
- User Journeys
- User Flows
- User Personas
02
Design
- Brand Identity
- Logo
- UI/UX
- Motion Graphics
- Visual Storytelling
- Digital Illustrations
- Design Systems
03
Build
- HTML
- CSS
- React
- WordPress
- Webflow
- Lovable
- AI Workflows
The Journey
From agency life to global teams, each chapter shaped how I approach design today.
2025–Present
Smartness
Senior Brand, Marketing & UI Designer
Leading brand strategy and UI direction within hospitality technology. Building scalable design systems and integrating AI into creative workflows.
2024–2025
Pagano Media
Creative Director, Brand & UX Lead
Led branding and digital experiences for education, aerospace, and defence clients. Mentored junior designers and drove cross-functional collaboration.
2021–2023
Designlab
Senior Digital & Visual Designer
Led brand refresh initiatives and UI modernisation. Designed design systems and delivered 35+ motion projects.
2020–2023
Designlab
Mentor & Career Coach
Mentored 50+ students across UX programmes. Supported designers in launching successful careers.
2018–2020
Toptal
Senior Art Director & UX/UI Lead
Delivered design solutions for international clients. Redesigned products and built scalable design systems.
2015–2018
takeAway Agency
Senior Art Director & Head of Design
Led branding, UX/UI, and campaigns for international clients including L'Oréal. Mentored junior designers and managed projects end-to-end.
2015
DMA Partners
Communication & Digital
Communication campaigns and digital experiences for Amadeus and Deloitte. Illustration, motion, events, and digital design.
2012–2015
Grey Group
Integrated Campaigns
Integrated campaigns for Procter & Gamble, Samsung, Santander and NH Hotels. Focused on digital campaigns, launches, and multi-channel experiences.
Where I Learned
Curiosity has been one of the most valuable tools in my career.
- 2000–2003
University of London
BA Arts (Honours)BA Arts (Honours)
- 2002
Stanford University
Design School Exchange ProgramDesign School Exchange Program
- 2015
Miami Ad School
Design ThinkingDesign Thinking
- 2023
CareerFoundry
Front-End DevelopmentFront-End Development
- 2023
Code Institute
Full Stack Software Development DiplomaFull Stack Software Development Diploma
- 2024
Coderhouse
Front-End Development DiplomaFront-End Development Diploma
Building something meaningful together?
Available for remote roles, freelance collaborations, agency partnerships, and creative leadership opportunities worldwide.